As I was communicating the plan for the upcoming Winter Marketing Campaign at our quarterly July Lodging Tax Advisory Committee (LTAC) meeting, one of the members offered an excellent suggestion. “Why don’t we market the fall and winter season NOW when we’re flooded with visitors having a great time in Port Townsend?”
Others voiced agreement, offering suggestions for messaging: Love Port Townsend in the summer? Come back and visit in fall and winter! A week later we had over 50 flyers, with that as the title, to hand out at the Port Townsend Main Street Merchant Breakfast on July 19th.
The merchants loved the idea and suggested not only having flyers for their windows, but also postcards that could be tucked in shopping bags or sent to customers with a personal message on the back. So, we created and printed 2000 postcards, along with 100 more flyers, to be distributed downtown and uptown.
We would like our lodging businesses to provide this in their lobbies and/or guest rooms. The graphic is available as a JPG to include in e-newsletters, and both the flyer and postcard are available as PDFs to print on your own. Additional copies for both are available at the Port Townsend Main Street office and at the Port Townsend Visitor Information Center.
Fort Worden has developed copy for the back of the postcard with a discount for reservations for October 1, 2017 through January 31, 2018. They’ll be putting these in each of their guest rooms. If this is something you’re interested in doing, please contact me directly.
We want our summer visitors to come back this fall and winter to enjoy more of everything that Port Townsend offers. Please help to spread the word now while they’re visiting your businesses!
Director of Marketing (contractor)
City of Port Townsend